The Idun Denmark Story

Nordic folklore tells the tale of Idun, the goddess of spring, rejuvenation and eternal beauty. As keeper of the golden apples of immortality, it was Idun’s divine duty to share the magic apples with all the gods and goddesses of Asgard, bestowing the gift of everlasting grace and youth.

Idun DENMARK charm watches share the Nordic heritage of Idun the goddess and embody her inimitable elegance and beauty in every way.

Each watch features a stylish and timeless look, realised through high quality materials and craftsmanship. Refined details are met with ultra-modern design principles for two watch styles – the Pendant Charm Watch and the Rocking Charm Watch. Each watch also channels the magic of Idun and her golden fruit.

With an unique Idun DENMARK timepiece, you can create an enchanting and beautiful new look for your favourite Pandora, Chamilia or Evolve charm bracelet. Be captivated by the Idun DENMARK story and choose from the 16 different styles that flaunt black or white crystal details, mother of pearl, gold plating, steel or two-tone accents.

Now you can match your timepiece to your bracelet for a look that is uniquely yours.